Intera Financial Planners
FINANCIAL PLANNING FIRM, OHIO
The owner of Intera Financial Planners needed a professional brand to speak directly to their ideal clients: women going through a life transition.
Intera Financial Planners hired Pro Financial Design for:
Branding
Website
Logo
Copywriting
A financial brand that reassures and builds financial confidence.
The owner of Intera Financial Planners was hesitant to direct people to their old website due to its generic design, inappropriate color scheme, and messaging that failed to connect with their ideal clients.
We honed in on a visual style and messaging that perfectly captured the essence of their mission and reimagined their logo and website with incredible success. Whereas the old website featured oversaturated colors, impersonal imagery, and roman fonts, their redesigned website now features calming colors, personal imagery, and smooth, handwritten fonts. The overhaul included copywriting that is spot-on and instills confidence in the reader.
Interact to see the new homepage!
More than a financial advisor website.
We embarked on a comprehensive project to develop their new brand identity. Our focus was on creating a website and visual elements that resonate with their ethos and attract their ideal clientele.
Empowering Transformation with Precision and Grace
The transformation of Intera Financial Planners' brand identity and website has been nothing short of empowering. By introducing an elegant, modern aesthetic combined with strategic, targeted messaging, we've helped them forge a deeper connection with their target demographic—women navigating life transitions.
Revitalizing Font Choices for a Modern Feel
Intera Financial Planners' transformation included a crucial upgrade in font choices to better align with their ethos. Replacing the old, formal, and outdated fonts, we introduced a primary font that's approachable and friendly, offering an inviting feel to visitors. Complementing this, our choice of an elegant handwriting font as the secondary typeface adds a touch of personalization and sophistication. This strategic blend of fonts not only modernizes their website but also reinforces the brand's commitment to providing warm, personalized financial advice
A Standout Brand and Website
The response to their new brand, logo, and website has been overwhelmingly positive, affirming that the new branding genuinely resonates with the needs and aspirations of their clients. Intera Financial Planners now proudly stands out in the financial advisory landscape, with a brand and website that truly reflect their commitment to providing compassionate, tailored financial guidance.
★★★★★
“My designer, Cullen, is a delight to work with. He does what he says he'll do, on time and with a smile. He is patient, understanding, creative, generous with his time, and competitively priced. I highly recommend him and encourage you to hear more about what services Pro Financial Design might offer you and your business.”
Liz Griffiths, Intera Financial Planners
Full Review
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✓ Establish a commanding presence.
✓ Attract more clients and opportunities.
✓ Demonstrate your unique value.